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Sales & Marketing
The Cost of Sales & Marketing Misalignment
Key statistics on the revenue impact of sales and marketing misalignment — and what aligned organizations achieve.
The Numbers
- →Companies with strong sales and marketing alignment achieve 19% faster revenue growth
- →Aligned companies are 15% more profitable than misaligned peers
- →Only 8% of companies report strong alignment between sales and marketing
- →Misaligned companies waste an estimated 10% of revenue annually on duplicated or misdirected effort
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Share the data with your leadership team — or schedule a conversation to discuss your alignment situation.